Burger King will debut a new black whopper in time for Halloween, with Kraft Heinz’s A.1. steak sauce baked into the bun.
Inspired by the restaurant chain’s Black Burger in Japan, the Halloween Whopper derives a “familiar and savoury” flavour from the smoky and peppery sauce that is baked into the bun. The burger will also feature flame-grilled beef topped with melted American cheese, tomatoes, lettuce, mayonnaise, pickles and sliced white onions alongside the steak sauce.
The burger will be available for a limited time at participating restaurants across the US, with a recommended retail price of $4.99.
Eric Hirschhorn, chief marketing officer for Burger King North America, said: “Our US guests have been extremely curious about the bun flavours they’ve seen introduced in Japan and other countries, so we saw the opportunity to bring them an equally unique experience. We tailored the flavour of the black bun to the American palate with A.1. sauce, a flavour this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun. It may look Japanese but it tastes like America.”
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