The launch marks the brand’s entry into the buoyant sector and provides caterers with a new premium-quality product from an established £14.7m British brand.
The 450g pack comes in the brand’s top-selling variant, Sea Salt, which uses locally sourced Cornish Sea Salt.
The new pack features an innovative resealable format, which, combined with being gas-flushed, guarantees its freshness and means that the crisps are crunchier than those in traditional packaging formats.
“Our new resealable pack offers caterers quality reassurance, allowing them to deliver the nations tastiest chips to patrons in perfect tasting condition every time,”said marketing director Leane Bramhall. “With consumers increasingly demanding more and looking for premium food that delivers higher quality, the catering pack is ideally placed to tap into this trend and we’re confident that it will be well received by catering businesses across the UK.”
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