The new partnership sees the London Marathon’s 15-year relationship with Nestlé Waters continue, but moves the brand support to the company’s flagship local brand Buxton.
The Virgin Money London Marathon is one of the world’s greatest marathons; the 2014 ballot closed in a record 11 hours and 28 minutes.
The new agreement will see 750,000 25cl bottles of Buxton Water distributed to runners at branded water stations along the famous course. As part of the deal, Buxton will also receive a comprehensive range of commercial rights and assets that includes extensive course branding, programme advertising, hospitality, promotional space at the Virgin Money London Marathon Exhibition and a number of places in the race.
The partnership will be activated by sport and entertainment agency brandRapport.
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