For over 200 years, Cabreiroá mineral water, from springs in the Galicia region of Spain, has been one of the leading brands in the North West region of Spain.
“Since 1906 we’ve worked for our products to become recognised in the natural mineral water world. Cabreiroá’s new PET containers, characterised by a clean modern line, are a consequence of this constant effort.” Explained Juan Paz García, of Hijos de Rivera.
Each of the six back labels were printed with a different scenery design in mirror fashion. Spear then applied a solid white to conceal it before printing the back label design (also promoting their sponsorship of the Spanish national football team). The Cabreiroá logo on the front label had to be a strong, clean white to stand out against the photographic back label image. In line with requirements for a premium look pack, Spear chose a hi-reflective silver, printed sub-surface, to create a foil effect on which to display the beverage description. The result is an aquatic scene magnified through the bottle, complimenting the energetic silhouette on the front label.
“The new labels represent a turning point into the world of PET containers. Thanks to our collaboration with Spear, we have achieved optimal synchrony between the front and back label. In our opinion, this is a fantastic method of conveying a message of vitality and Galician origin in a simple and natural way.” Juan Paz García, Hijos de Rivera.
*Source: Spear *
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