In the latest cross-category innovation for Cadbury Dairy Milk, Marvellous Mix Ups bags combine family favourites in two variants – Oreo and Maynard’s, both combined with Cadbury Buttons.
“We believe we’ve got a unique concept in the market,” said Matthew Williams, marketing director at Mondele?z International. “There’s nothing else like it in the chocolate aisle, and that’s why customers have been inspired by our offer.”
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