Kraft Foods is launching Cadbury Crispello. The launch is being supported with a £7m marketing campaign. See also Cadbury Dairy Milk Bubbly Mini Bar.
The chocolate category is worth a massive £3.3bn, with £800m of this accounted for by chocolate singles.
Kraft Foods anticipates that Cadbury Crispello will help to drive female sales in the singles market, and help turnaround the recent -6.6% MAT value decline, which has been driven by female penetration and frequency losses.
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