Kraft Foods is launching a smaller version of Cadbury Dairy Milk Bubbly. The Mini Bar is made using the same bubble moulds as its larger counterparts. See also Cadbury Dairy Milk Bubbly from Kraft Foods.
The launch of the 90g milk chocolate format at the beginning of 2012 was the biggest chocolate tablet launch in the past five years.
When the Cadbury Dairy Milk Bubbly tablet launched earlier this year, it attracted a high volume of female consumers, accounting for 74% of purchasers. Kraft Foods anticipates that CDM Bubbly Mini will similarly drive female sales in the singles market.
The 40g bar has an RRP in the UK of £0.59.
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