Cadbury Dairy Milk will launch a new chopped nut tablet this August.
The confectionery company will expand its range of Dairy Milk tablets with the new 95g variant, having earlier released a range of soft-centred tablets and Dairy Milk tiffin tablet in May.
The brand has used chopped hazelnut in the new product to ensure consumers get “a truly nutty experience with every bite”.
The product follows the successful launch of Cadbury Dairy Milk Fruit & Nut Chopped in November 2015, which has since become the brand’s fastest-selling variant behind Cadbury Dairy Milk.
It will be part of a £1 price point, designed to motivate both consumers and retailers, and will also be available in non-price-marked packs. The product launch is aimed at driving excitement among shoppers and increasing opportunity for retailers to boost incremental sales.
© FoodBev Media Ltd 2017