Cadbury is to increase production at its Bournville factory in the UK following a £75 million investment by owner Mondelēz International.
As part of the expansion, Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin will be made at the facility in Birmingham.
It is estimated that the Bournville chocolate factory will produce 28 million bars a year and a limited-edition range of Dairy Milk Tiffin will make a comeback with Bournville able to produce 20,000 bars an hour.
Glenn Caton, president of Northern Europe for Mondelēz International, said: “I am delighted that Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin will be made in Bournville. These great tastes are the first additional products that we are welcoming to Bournville following our multi-million pound investment in the UK. It shows that our investment has paid off and that Bournville is now competing in the Premier league of European factories.”
“Today’s announcement demonstrates two of our major strengths: bringing innovative new treats to the nation with great products like Cadbury Dairy Milk Oreo and listening to what people want which has driven us to launch a comeback for an old favourite Tiffin.”
Earlier this year Mondelēz unveiled four new production lines at the factory. The funding means that production of all Cadbury Dairy Milk products originally made in the UK, but temporarily made elsewhere, will be returning to Bournville.
The Dairy Milk Tiffin bar will be sold with a recommended retail price of £2.49 and the Dairy Milk Oreo at £1.49. Both will be available in the UK from the autumn.
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