News Published on 30 Jun, 2009
Cadbury gives classic chocolate bars retro look
Filed by Bill Bruce
In the UK, Cadbury has relaunched its Curly Wurly, Fudge, Chomp and Freddo chocolate bars with new ‘retro look’ designs.
Fudge 2009 vs Fudge 80s-90s
The new packs, designed by Slice Design, are inspired by original designs going back to the ‘last century’.
Fudge is the oldest brand having been launched in 1948. Curly Wurly was then introduced in 1971, Freddo in 1973 and finally Chomp in 1989.
Curly Wurly 1970s vs 2009
Cadbury hopes the nostalgic packaging will do well during the recession, “as they will remind us of the days when life was easier”.
Source: Cadbury UK