Cadbury chocolate bar brand Time Out has launched a new wafer variant, which is set to offer the brand “an exciting, contemporary twist”.
Launching this month, the latest innovation from Cadbury features three layers of chocolate sandwiched between sheets of wafer. The product’s packaging communicates that the bar contains just 111 calories, with price-marked packs of £0.35 also available.
“The new single finger offering also represents great value for consumers”, Cadbury said.
The launch will be supported by impactful point-of-sale material to help retailers make the most of the opportunity, including free-standing display units, gutter trays, dump bins and counter units. It will allow retailers to make the most of the tea-break occasion with a new guilt-free snack, driving impulse purchase.
Nuria Antoja, Mondelēz International marketing manager for Cadbury singles, said: “We’re seeing increasing consumer demand for lighter snacks, and Cadbury Time Out wafer meets this need particularly well. With 111 calories, it keeps the great chocolatey taste and crispy wafer texture of Cadbury Time Out, and at a great low price point.
“The product has proved highly successful in our testing, and we’re confident it will be a big hit with customers and help drive category growth.”
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