“The Cadbury Layers of Joy range represents the next step for Cadbury chilled desserts, building on the success of our smooth dessert ranges,” said Michael Inpong, Müller Dairy’s marketing and R&D director. “Layers of Joy offers new texture and flavour combinations to excite fans of Cadbury chilled desserts.”
Cadbury desserts hold the top spot in the chilled desserts category, with a 10.2% value share. Over the last 12 months, value sales soared to over £55m, which equates to over 115m pots sold.
Cadbury chilled desserts are produced by Müller at Minsterley, near Shrewsbury, under a licence from Cadbury.
Available in Asda, and available to other multiples from 15 September 2014. Both SKUs will be available in twin packs with an RRP £1.19.
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