“Caffeine-free products are growing in popularity, making up nearly 30% of all sparkling beverage sales in the US,” said Stuart Kronauge, head of sparkling, Coca-Cola North America Group. “By introducing Caffeine Free Coke Zero, we’re giving fans exactly what they want, making the brand accessible for enjoyment all day long.”
The launch of Caffeine Free Coke Zero is part of a broader strategy designed to make the fast-growing brand even more ubiquitous and available to consumers at any time throughout the day.
Caffeine Free Coke Zero will begin appearing on shelves in supermarkets, drug stores and mass merchants in the US in mid-July, and will be available coast to coast in August.
It will be packaged in 12-packs of 12oz cans and 2-litre bottles. In addition, The Coca-Cola Company will offer opportunities for people to sample the beverage.
FoodBev Media Ltd 2015