Campari America have launched Cynar 70 which the company claims has ‘twice the kick’ on classic artichoke liqueur.
The new beverage is said to be enjoyed as a digestivo either chilled on the rocks, or as a higher-proof shot than the 35 proof original.
The original Cynar recipe was introduced in Italy in 1952 by Venetian entrepreneur and philanthropist Angelo Dalle Molle. The name Cynar is derived from a property found in artichokes cynarin.
Cynar 70 Proof is crafted from the same secret recipe of 13 infused herbs and plants. The liqueur carries distinctive herbal qualities married with hints of dried fruit and rounded by caramel smoothness. The result is a pleasant woody and caramel bitter taste. Its versatile and distinct flavour and dark amber-brown colour with reddish tones is achieved through a two-stage process of infusion and blending with a higher alcohol content to achieve a more pronounced flavour profile than the original Cynar.
Cynar 70 Proof will be available nationwide at fine spirits purveyors with a manufactured recommended retail price of $34.99 for a one litre bottle.
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