Plum is the No 2 brand of organic baby food in the US and is currently the No 4 baby food brand overall.
The acquisition of Plum will provide Campbell with an attractive platform to extend its core categories of simple meals, snacks and beverages and enhance its access to a new generation of consumers.
Plum’s products have strong distribution in key customer channels, including online, natural and baby specialty outlets. With the addition of Plum Organics’ products, Campbell’s portfolio of kids-focused soups, beverages and snacks will have annual sales of more than $1bn.
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