Campbell Soup Company has today launched a new ready-to-serve range of soup that features only clean and nutritious ingredients.
The Well Yes! line of soups showcases ingredients that people know and understand, including wholesome grains, meats and vegetables. They are available in nine flavours in all, including black bean and red quinoa, Italian vegetables with farro, minestrone with kale, tomato and toasted barley, and roasted chicken and wild rice.
Among the remaining flavours are sweet potato corn chowder and a tomato-carrot bisque.
The brand concept was pioneered by a group of Campbell employees, who tapped into their own preferences to create a soup with real, nutritious ingredients and no compromise on flavour. They feature functional ingredients like kale, quinoa and whole grains – and are made with carefully selected and sourced ingredients like chicken meat with no antibiotics.
The soups are also free from artificial colours, flavours, ingredients or modified starches, and packed in recyclable cans.
Sophie Arsenlis, director of marketing, soup strategy for Campbell Soup Company, said: “Our goal is to bring real, affordable and deliciously crafted soup to the soup aisle with the introduction of Well Yes! We thought differently about the creation of this soup, from flavour combinations to our package design to the types of ingredients we sourced. With the Well Yes! brand, we are saying ‘yes’ to real food and wellbeing by only using ingredients that consumers know and trust.”
Campbell’s will partner with actress Busy Philipps on a supporting campaign called #WellYesMoment, which will seek to reframe the narrative around New Year’s resolutions and encourage consumers to say ‘yes’ to small thing throughout the year.
“It can be easy to fall into the habit of placing too much pressure on ourselves, especially around the New Year, and it’s time to stop setting unrealistic resolutions,” said Philipps. “Through the #WellYesMoment campaign, everyone can share those small, positive moments that encourage you to say ‘yes’ to happiness like waking up an hour earlier for some ‘me’ time.”
The brand is encouraging people to join the conversation by sharing their #WellYesMoment on Facebook, Instagram or Twitter.
© FoodBev Media Ltd 2024