Campbell Soup Company and Green Mountain Coffee Roasters have announced an agreement that will bring together Campbell's and Keurig, the number one coffee brewer brand in the US by dollar sales.
Campbell's Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbell's soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers.
"This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces," said Denise Morrison, president and CEO of Campbell Soup Company. "Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell's Fresh-Brewed Soup to provide consumers with a flavourful, convenient soup that fits their lives today."
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014.
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