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Campbell’s weighs up biscuit division of United Biscuits
Reports suggest that Campbell Soup is considering a bid worth $2.3bn to acquire the biscuit-making operations of United Biscuits, which accounts for 75% of the firm’s total business.
Campbell’s has apparently hired Centerview Partners to look at United Biscuits’ biscuits division, which includes the McVitie’s and Jacob’s brands. The company is said to be uninterested in the snack-making part of the UK company, which was acquired in 2006 by Blackstone Group and Paris-based PAI Partners.
Kraft – which was advised on its purchase of Cadbury by Centerview – Kellogg, PepsiCo and India’s Britannia are also thought to be casting their eyes over United Biscuits.
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