Every Can Counts is working with the National Union of Students to improve recycling on university campuses. The away-from-home recycling programme for drinks cans is part of the ‘Degrees Cooler’ programme funded by the Greener Living Fund and sponsored by Defra. It aims to increase pro-environmental behaviour of staff and students across 20 universities in England.
The first drinks can recycling campaign launches this week in partnership with student campaigns organisation People & Planet, which is running Go Green Week (8-12 Feb).
As part of Go Green Week, Every Can Counts is hosting the ’Can Film Festival’ at eight of the Degrees Cooler universities, where students will be able to see a film free of charge by bringing their empty drinks cans on the night.
Rick Hindley of Every Can Counts said: “Of the eight billion drink cans sold in the UK each year, around half still end up in landfill. We can dramatically improve on these figures if we focus on recycling outside of the home. Degrees Cooler offers us a fantastic opportunity to expand Every Can Counts and engage with a very important audience. By reaching students through events like the Can Film Festival, we can help them understand exactly how they’re helping to make a difference simply by dropping their cans into the right bins.”
Source: Every Can Counts
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