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Canella puts Bellini in Rexam Fusion bottles
Rexam helped Canella Wine to bring in the New Year 2011 with style, by supplying Fusion bottles for its well known Bellini wine drink. The 20,000 bottles were handed out at a new years eve party hosted in St Mark’s Square in Venice.
The Fusion bottles were produced at Rexam’s Epjovice plant in the Czech Republic and contained Canella’s only Bellini drink, a sparking Italian white wine and peach cocktail. The 25cl bottles were the first aluminium bottles, and different type of packaging, to be used by Canella, with Bellini usually only available in glass bottles.
Lorenza Canella, owner of Canella, explained why they chose the Fusion bottle, “We were looking for a new and safe packaging option. Glass is not permitted at many public events and we did not believe plastic had the right qualities to house our Bellini drink. The Fusion bottles suited our needs perfectly. The innovative and attractive packaging, helped to enhance our brand and the single serve size was ideal for this event.”
Source: Rexam
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