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Capri Sun Sunrise helps children rise and shine
According to a new survey of 1,029 parents, one in four feel it’s a struggle to get their kids to eat breakfast, and half of all parents surveyed estimate their kids have breakfast on-the-go at least once a week or more.
The ‘Rise and Shine’ national survey conducted by Experian Simmons and commissioned by Capri-Sun Sunrise, a new breakfast juice drink that’s fortified with 100% daily value of vitamin C and calcium, puts some interesting statistics in the spotlight.
The survey discovered that while 50% of parents believe their kids are getting enough vitamin C and/or calcium in their diets, an overwhelming 88% still want their kids to get more. And the reality is that they need more. According to the United States Department of Agriculture, only three of 10 boys and one in 10 girls in America are getting an adequate daily supply of calcium in their diets.
“We know parents are looking for breakfast drink options their kids will enjoy and that they can still feel good about serving,” said Nora Kalter, brand manager, Capri-Sun. “We’ve developed Capri-Sun Sunrise, which has 100% daily value of vitamin C and is a good source of calcium, because mornings are busy enough. Serving Capri-Sun Sunrise can be a hassle-free way to be sure kids start their morning off right, with a nutritious option that tastes great.”
Capri-Sun Sunrise, an everyday morning beverage for kids on-the-go or at home, has no artificial colours, flavours or preservatives and is available in three flavour combinations:
- Orange Wake-Up
- Berry Tangerine Morning
- Tropical Morning.
It’s also a Kraft Sensible Solution product, one of more than 500 better-for-you choices from Kraft. Capri-Sun Sunrise comes in the kid-favourite silver pouch, 10 per box. It’s available for the suggested retail price of $2.49 at grocery stores across the US, and can be found alongside other Capri-Sun pouch varieties.
Source: Kraft Foods
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