The new packaging comes as a result of a handful of news stories suggesting the presence of mould in some of Capri-Sun’s beverages.
Capri-Sun’s clear-panel packaging has been a year in development and will be released before the end of April.
The brand’s new $45mn marketing campaign will focus on the company’s new transparent container and include the line ‘See the goodness before it’s gulped’.
Source: Advertising Age
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