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Carling’s iPhone iPint
Beattie McGuinness Bungay has produced a marketing tool for Carling that makes use of the Apple iPhone’s accelerometer technology.
The viral ad is an example of utilising mobile technology to promote brands, and the popularity of the ‘iPint’ (available as a download via iTunes) is sure to rise as more people switch to the iPhone as their business device of choice.
Source: Carling
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