Rexam has been chosen by Carlsberg to supply limited edition cans for its Somersby Apple Cider during the summer season.
The cans will be available in Denmark from the beginning of May until the end of August, and will completely replace the regular apple cider cans for this period.
Rexam’s thermochromic ink is heat sensitive, and changes colour when the optimum drinking temperature for the cider has been reached. This indicator makes it easier for consumers to enjoy the beverage to its full potential.
The 33cl aluminium promotional cans will be produced at Rexam's Fredericia plant in Denmark, and will be supported by a marketing campaign focusing on outdoor events and cold elements that will help to activate the thermochromic ink.
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