The deal will run for three seasons from 2013/14 until the end of the 2015/16 season.
This partnership offers a unique range of rights and opportunities for consumers to engage with the Carlsberg brand, including use of official designations; marks and imagery; match-day access and hospitality; and content for online and social media channels.
Commenting on the agreement Benet Slay, CEO of Carlsberg UK, said: “At a time when we are fully committed to growing the Carlsberg brand, it is fantastic to be associated with such an iconic football property as the Premier League.
“The Carlsberg brand has a long association with football and we are delighted that this partnership with the Premier League provides us with another platform with which to connect with consumers and football fans around the world and drive greater engagement with the Carlsberg brand.
“This new partnership significantly strengthens our existing portfolio and we look forward to activating this sponsorship through innovative and imaginative campaigns across all our markets.”
Source: Carlsberg
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