Carlsberg set to launch new 'Crate Escape' TV ad in the UK

Shaun Weston4 Mar 2013

Carlsberg's new TV commercial, 'Crate Escape', will launch on UK TV screens from 4 March 2013.

Crate Escape is a humorous interpretation of the film The Great Escape and is set in a remote health spa where some men, who would rather be somewhere else, have been forced to join their partners' luxury spa break.

David Scott, director of marketing at Carlsberg UK, said: "This new commercial reinforces the positioning of the Carlsberg brand and the associated tagline 'That Calls for a Carlsberg'.

"Carlsberg has a reputation for producing memorable, humorous ads and this certainly follows that great tradition.”

The commercial, developed as a 30-, 50-, 60- or 90-second ad and supported by music from the Elmer Bernstein score for The Great Escape, was created by London-based creative agency Fold7, in partnership with Carlsberg's international brand marketing team.