Carolina Wild 100% Muscadine Juice is cold pressed and gently flash pasteurised. According to the company, the muscadine fruit contains the highest amount of polyphenols and antioxidants of any single fruit.
Founders Elizabeth Maxwell and Dennis Tracz have sought to create a ‘refreshing, healthy and thirst-quenching all-natural juice from their and their neighbours’ muscadine farms’. Muscadines are a vine grown, berry-like fruit with a flavour all of their own and, to reflect this, the producers needed to offer a unique shelf presence through bespoke packaging.
The product is packed in a distinctive ‘vine’ bottle, designed – along with the brand identity – by New York-based Pollen Brands.
Virginia-located M&H Plastics, part of the RPC Group, produced the bottle Pollen designed, which captures both the berry shape and the twisted nature of the vine on which it grows. Offering a high gloss finish and bright graphics, the 12oz Vine bottle is designed to let the rich colour of the juice shine through, to allow the customer to see the purity.
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