Unilever’s Carte D’Or dessert ice cream brand is expanding its luxury dessert range with two new winter-themed desserts: Vanilla Pecan Caramel and Raspberry Vanilla.
“This is the first time Carte D’Or logs are launching in the UK,” said brand manager Jenny King, “and after achieving great success in France with the Vanilla Pecan Caramel and Raspberry Vanilla variants in the top three bestselling flavours of the Carte D’Or Logs range, we’re hoping to replicate this success and help increase sales for retailers.
“Christmas is a time where consumers are looking to treat themselves and our new variants offer shoppers the opportunity to trade up into a luxury dessert option in a sharing format.
“We anticipate the Carte D’Or Logs range will drive sales in the £141m premium dessert market as consumers are more willing to spend more during the celebratory festive season.”
The packaging is in keeping with existing Carte D’Or ranges with a gold colour scheme featuring winter-themed cues, including holly and snowflakes. Available in 900ml packs with an RRP of £5.
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