Cathedral City is set to expand its seasonal pack range this year with the addition of Selections. This will be the third year the brand has featured the festive pack designs, which go on-shelf in the UK in early November.
Cathedral City Selections, the new adult snacking range that contains individually wrapped pieces of Cathedral City Cheddar, is to be given its own version of the festive makeover, including a special seasonal poem on the back.
The three Selections SKUs – Mature, Extra Mature and the Variety pack – will be introduced with the festive packaging, alongside Cathedral City Mild, Vintage, Mature, Extra Mature, Lighter and Mature Twin Pack.
The pre-pack cheese category is worth £2.5bn and is growing at 3.3% in value. Everyday Block Cheddar is the largest sector, worth £1.1bn, driven by mature and growing 1.1% in value. Within this, Cathedral City has hit a key milestone, achieving £250m in value sales, up 20% year-on-year.
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