Cathedral City has launched a new UK TV advertising campaign beginning with a 60-second ad focusing on the comfort of home.
The first major campaign released by the brand since the ‘Slice of Britain’ ad in 2009 will feature three separate creatives.
Viewers will see mini scenes of children running, set against a backdrop of Homeward Bound, originally recorded by Paul Simon and covered by Ed Prosek.
The total cheese category is worth £2.5bn and growing 4.4% in value. Everyday block Cheddar is the largest sector, worth £1.1bn, driven by mature, and growing 3.2% in value.
Within this, Cathedral City is performing well, currently worth £238m, up 17% year-on-year.
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