Cawston launches new sparkling flavours in 330ml glass bottles

Shaun Weston22 Jan 2013

Cawston has launched a four-strong RTD range in 330ml glass bottle format. Included in the line-up are two new flavours: Sparkling Apple & Rhubarb, and Sparkling Lemon & Lime.

They are joined by 330ml versions of the company’s Sparkling Apple and Sparkling Ginger Beer drinks, previously only available in 750ml bottles.

The range is designed to exploit a gap Cawston sees in the soft drinks market: high-quality drinks that are all-natural, not made from concentrated juice or artificial flavours, and which appeal to adults who are having a night off alcohol.

Total juice content is 25%, which compares favourably with rival lemonade drinks that rarely reach above 18% and use concentrated, not pressed, juice.

The bottles have an RRP from £1.69 and are available via fine food wholesalers such as Cotswolds Fayre, Dayla Drinks, Goodness Foods and Tree of Life.

They are also being stocked by over 200 Adnams and independent pubs across the UK, plus widely across the Everards estate.