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Chocolate pills that extend life expectancy
An ice cream you don’t have to freeze and chocolate pills that extend life expectancy are among the world’s newest consumer goods identified by Datamonitor’s Product Launch Analytics.
Cesar Pereira, research manager at Product Launch Analytics, said: “The new launches we’re seeing this month focus on innovation in flavour and composition rather than ingredients. The chocolate pills are an example of the growing trend we’re seeing, where chocolate is being used to deliver health benefits. Looking at the innovations that are being launched globally gives us an insight into what Australian consumers will be seeing on the high street.”
- Chocolate ‘pills’ have been launched in Spain by Pancracio, which are claimed to not only provide protection from free radicals but also to extend life expectancy and enhance energy levels. The Uno Al Dia name, which means ‘one a day’, gives it a quasi-pharmaceutical feel and Pancracio claims that the pills improve circulation and reduce the speed of cell ageing.
- JT Tea for Sports is a lemon flavour black tea drink fortified with Gaba (gamma-aminobutyric acid) and vitamin C, and is described as hypotonic. The manufacturer, Japan Tobacco, claims that the refreshing aftertaste of black tea would be suitable as a thirst-quenching sports drink.
- An ice cream you don’t have to freeze sounds ideal for overheated Australians. The Chamyto 1+1 Ice Strawberry Yogurt launched in Brazil by Nestlé is said to replicate the taste sensation of ice cream. This is achieved by adding a compartment of minted cereals to the strawberry yogurt.
Source: Datamonitor
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