Chris Hoy, Olympic cyclist and recent winner of the BBC's Sports Personality of the Year award, is working with Kellogg's Bran Flakes to promote men's health.
The gold medallist will feature on Bran Flakes packaging and in TV ads from January.
Kellogg's believes Bran Flakes can become the 'Special K for men' thanks to its great taste and whole body health benefits.
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