This year’s Beverage Innovation Awards are going to be bigger and better than ever.
After holding it in the beautiful cities of Amsterdam, Budapest, Madrid and last year Moscow, September’s posh presentation is to be held in the magnificent ballroom of the International Congress Centre in Munich as part of the massive four-yearly Drinktec event.
What we’re looking for are your best-in-class entries for the 24 categories, ranging from best ethical and environmental initiative (making our planet a nicer place to live), to the most exciting juice, water or dairy drink with a great overall concept.
Packaging has an enormous part to play, with best can, carton, pouch and technical innovation in PET holding a critical role when it comes to beverage delivery. Best labelling or decorative finish, best bottle in PET and glass are big in terms of consumer appeal, and best activation and marketing campaign cover the ads, which make us laugh or swoon and ultimately make us buy into a brand.
Health initiative is high on the global agenda, and it’s areas such as flavoured waters and functional drinks which bring the fun and happening element to the fore.
Check out the full list below and see where you deserve the medals, then fill in the forms online at our Beverage Innovation Awards 2009 website.
Final entry date is 30 June 2009 and there are some good tables up for the taking at the dinner. Don’t leave it too long, as seats are being snapped up. Just imagine the walk of fame up to that enormous stage, the winner’s logo on your product, and the ensuing global publicity. If you have something worth celebrating, let’s crack open the bubbly!
Categories to be judged include:
If you have any queries about the awards in September, please contact Louise Gascoigne.
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