News Published on 18 May, 2009
Clif Bar introduces Quench energy drink
Filed by Bill Bruce
First it was an energy bar. Now, California-based Clif Bar is introducing Clif Quench, its first sports drink.
Following its organic path, Clif Quench is made with all-natural and 88% organic ingredients, including electrolytes and carbohydrates.
According to company spokesperson Kate Torgersen, Quench has been in development for two years. “Clif Quench will be available in June at grocery and natural food stores. It’s currently only available in the US.”
The bottle is made of 40% post-consumer, recycled PET plastic – the highest percentage of any US bottled beverage, according to Clif Bar – and the bottle and label are fully recyclable.
Flavours include Fruit Punch, Orange, Lime-Ade and Strawberry Citrus.
Source: Cliff Bar & Co