Clondalkin Flexible Packaging have developed innovative solutions for tactile packaging.
The specialised producer of shrink sleeves and lidding solutions have integrated tactile features such as relief and soft touch into their printing technology for flexible packaging.
Sander Kool sales and marketing director at Clondalkin said: “Traditionally packaging has been used for visual communication, but tactile is now recognised as an important feature for communicating with customers at the point of sale as well.
“This new technology allows brand owners to create a premium experience for the consumer when they handle the product; a critical step in the buying process. Brand owners can communicate certain product characteristics to influence the consumer’s perception and emotional connection, and have a positive impact on their buying behaviour.
“For example, our soft touch shrink sleeve is ideally suited to products such as liquid detergents where softness is an important product characteristic for the end consumer.
“This technology is revolutionary in flexible packaging and provides exciting opportunities in the area of multi-sensory packaging. In combination with the print, this opens a whole new window of opportunity for point of sale marketing and product differentiation.”
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