The company also predicts the gradual demise of Gravure printing.
The new, flexible HD printing solutions are registered under the brand name FleXtreme. FleXtreme Full HD Flexo printing provides a quality equal to Gravure printing with very high ink and colour density at a more competitive cost level, with the added flexibility of Flexo printing allowing for shorter production runs and lead times.
“We have been developing this offer for some time and it’s now ready to launch to the market,” said sales & marketing manager Jack van der Heiden. “We have worked very closely with supply partners, including Esko HD and Kodak NX, to develop close working relationships that allow us to deliver premium quality levels.
“While we have been working on these solutions, Gravure printing has remained static. Flexo has progressed continually and is now well positioned to meet the increased demands of the market.
“The print industry has been working very hard to develop Flexo to a point that it can compete like for like with Gravure on quality, because of the many other benefits that the technique offers. We now have the solution for brands that need premium quality and flexibility and are confident that our offer will successfully grow market share within the food and beverage markets. Brands need flexibility and cost competitiveness as well as quality. This is where FleXtreme has the advantage.”?
Source: Clondalkin Flexible Packaging Harlingen
© FoodBev Media Ltd 2024