The Coca-Cola Company has responded to the recent reports that a trial of Coca-Cola Freestyle which were placed in a number of Burger King (BK) restaurants has affected BK's colour safety listing.
The company told FoodBev.com:
Coca-Cola beverages and the ingredients in them are absolutely safe and comply with all governmental requirements in more than 200 countries where they are sold.
Coca-Cola Great Britain last month started a six month trial of Coca-Cola Freestyle, the company’s innovative fountain dispenser, in 16 Burger King restaurants in greater London.
This is a limited, small scale trial based on ingredient combinations that have been used successfully in other markets. The presence of Southampton Colours in the Coca-Cola Freestyle drinks involved in this trial is well below the legally required ADI (Acceptable Daily Intake). To put this into context, an individual would need to consume multiple litres of product in one day to exceed their ADI for a Southampton Colour.
As this is a limited, small scale trial it is too early to say whether we will launch Coca-Cola Freestyle on a permanent basis. In response to changing consumer preferences, we have been moving towards the use of non-artificial colours where viable alternatives can be found and this will be the case if the Coca-Cola Freestyle trial is rolled out nationwide in future.
Both the Coca-Cola Company and Burger King UK Ltd are committed to helping people make informed choices about the products we both offer. We have worked closely with Burger King UK Ltd to ensure that all nutritional and ingredient information relating to Coca-Cola Freestyle is readily available in the 16 restaurants participating in the trial.
Source: The Coca-Cola Company
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