The US beverage industry publication said the sweetener is jointly developed by Coca-Cola and stevia ingredient producer PureCircle. Supporters said reb-X has a taste closer to table sugar, which could lead to bigger reductions of calories in beverages.
According to PureCircle, The Coca-Cola Company has a 5-year supply agreement with the company and the two are ‘seeking global intellectual property coverage for the ingredient’, Beverage Digest said.
Source: Beverage Digest/The Atlanta Journal-Constitution
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