Coca-Cola enters music partnership
Coca-Cola is teaming up with Black Entertainment Television (BET) and rapper B.o.B this month.
As part of its 'Perfect Harmony' music platform, Coca-Cola has signed on, for the fourth consecutive year, as the exclusive sponsor of BET’s 'Wild Out Wednesday' during the summer, on the network’s programme 106 & Park.
Source: The Coca-Cola Company
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