News Published on 23 Jun, 2009
Coca-Cola Israel to launch Sprite Extra Lemon
Filed by Bill Bruce
For the first time in its history, Coca-Cola Israel is to launch a new flavour of the Sprite brand, which was developed in Israel and doesn’t exist in any other country.
The new drink, Sprite Extra Lemon, emphasises the beverage’s lemon taste and will be launched in a special summer edition in thin cans. The drink’s developer, Coca-Cola Israel’s head of technology, Dov Landman, explained that the lemon flavour was attained from citric acid, which blends with Sprite’s sour-sweet taste.
The Coca-Cola Company was involved in the production process and will be monitoring the launch of the drink in Israel, while examining its potential for additional global markets.
Coca-Cola Israel’s marketing vice president, Savion Bar Sever, said: “The launching of Sprite Extra Lemon in Israel is the first of its kind on a global scale. Sprite has been marketed in Israel for 28 years, and the brand hasn’t marketed a new flavour since then. The drink’s formula was concocted in Israel, was subject to taste tests, and got high grades from consumers.”
Product images to follow. Please watch this space!
Source: Ynet