The machines have been developed by Coca-Cola Japan in collaboration with the Japanese Red Cross Society.
When a consumer buys a drink, he or she can push the red ‘charity buttons’ on the units, making a contribution of either 10 yen or 100 yen (approx $0.12 or $1.23). Donations can also be made without a purchase. After the money is accepted, a voice inside the vending machine says: “Thank you very much for your donation.”
The contributions collected by the end of September 2011, will be donated to support the victims of the earthquake, and the donations received later will be spent on other Red Cross activities. Coca-Cola has already pledged $33m to support the reconstruction efforts in the country.
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