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Coca-Cola launches Capri-Sun ad campaign
Coca-Cola Enterprises Ltd (CCE) is launching a £4m multimedia campaign for Capri-Sun, including the first UK TV advertising for the brand in three years, according to a Talking Retail report.
Coca-Cola Enterprises Ltd (CCE) is launching a £4m multimedia campaign for Capri-Sun, including the first UK TV advertising for the brand in three years, according to a Talking Retail report.
Capri-Sun is now worth £78m in retail sales, having grown +14% in the last year, and is the number one ambient juice and juice drink brand by volume.
Kenny Chisholm, Trade Communications Manager at CCE, said: “Capri-Sun has had a fantastic year, and is now growing ahead of the juice and juice drinks sector at a rate of 30%.
“We’re confident that this is a great time to launch Capri-Sun back onto televisions to help increase brand awareness in January, a key back-to-school time of year, and in turn to further increase sales of the brand for retailers.”
Claire Phoenix, editor of Beverage Innovation magazine, recently interview Carsten Kaisig, CEO of Capri-Sonne. [Click here to listen to the interview][1].
[Source: Talking Retail]
[1]: http://uk.youtube.com/watch?v=SCJX3ZR1kFQ
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