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Coca-Cola launches Christmas truck tour
The iconic Coca‑Cola Christmas truck lit up London (UK) today, transforming Tower Bridge into a winter wonderland and signalling the start of Christmas.
Myleene Klass was on hand to launch the start of a six-week nationwide tour across the UK. The truck will travel over 6,000 miles and will be seen by millions of people across the country.
Zoe Howorth, Coca‑Cola Great Britain, market activation director, said: “The iconic Christmas Coca‑Cola Trucks from the Holidays Are Coming advertising campaign are loved by millions of people across the world, and for many their appearance signals the start of the holiday season. We’re really excited to be building festive anticipation in cities across the country, propelling the nation into celebratory action and spreading some holiday spirit along the way.”
Myleene Klass said: “I have always loved the Coca‑Cola Christmas trucks and the magical Holidays Are Coming advertising. The first time I see them on screen, it starts my countdown to Christmas, so I’m delighted to be sending the truck off around the country on its special festive tour with a big Christmas wish from me!”
Source: The Coca-Cola Company
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