It’s estimated that by the end of this year, the dairy drink could be sold in 300 cities across China. The milk content of the drink is currently being sourced in New Zealand, yet Chinese media reported that future cooperation with domestic dairy producers was possible.
Minute Maid Pulpy Super Milky was created at the beverage maker’s Global Innovation Technology Center in Shanghai, and will also be produced in the world’s most populous nation. It contains a mixture of fruit juice, milk powder, whey and coconut.
Doug Jackson, president of Coca-Cola Greater China, said it was a “key milestone” for Minute Maid, and “underscores our commitment to China in developing new products for the local market and the world from our Chinese R&D centre”.
BBH China has developed a national advertising campaign featuring pop star Eason Chan to promote the launch of Minute Maid Pulpy Super Milky.
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Source: The Coca-Cola Company
FoodBev Media Ltd 2015