Coca-Cola launches new programming for London 2012
Coca-Cola is giving fans a closer look at some of Team USA’s personalities by emphasising the values of community, connection and support.
This new work combined with the Move To The Beat global music collaboration, is the largest Olympic-themed marketing effort for The Coca-Cola Company, which has sponsored the Games since 1928.
The new programme spans advertising, limited-edition packaging, experiential marketing, online and mobile engagement and public relations; and includes eight new commercials spotlighting the inspirational stories of the Coca-Cola 8-Pack of Olympic and Paralympic Athletes.
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Source: Coca-Cola Company
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