Coca-Cola has today announced its official sponsorship of Rugby World Cup 2015 becoming the official soft drink, sports drink and water supplier of next year’s global tournament.
Coca-Cola has had a long standing association with rugby at an international level since first sponsoring Rugby World Cup 1995 in South Africa.
Powerade will become the official sports drink of Rugby World Cup 2015 and Glaceau Smart Water the official water supplier.
World Rugby head of commercial, broadcast and marketing, Murray Barnett said: “The Coca-Cola Company is a long term partner of World Rugby. It is a testament to the strength of Rugby World Cup, and rugby as a sport, that Coca-Cola is continuing to support the tournament in 2015.”
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