Coca-Cola kicks off 'On the Go with D.O,' a My Coke Rewards promotion offering an opportunity for mums to bring 2012 Olympic hopeful David Oliver (also known as D.O) to their children’s school for a day of athletic activities.
'On the Go with D.O' is designed to inspire African Americans to get physically active with their families and rally the community together to cheer on Oliver in his quest to compete in London for the gold.
To participate in the promotion, consumers can purchase Coca-Cola and donate points under-the-cap or on the package to their children’s school on MyCokeRewards.com/FieldDay now through 12 August.
Oliver said: “I have partnered with Coca-Cola to encourage moms to promote the importance of daily physical activity for children. Exercise and organised sports can have such a positive impact on your life.”
Source: The Coca-Cola Company
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