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Coca-Cola Polar Bears in ads during Super Bowl broadcast
Coca-Cola is capitalising on the growing trend of second screen media consumption to extend its connection with fans beyond the television screen to the computer screen and the social media universe.
Coca-Cola is launching a unique viewing experience for fans that merges a live digital stream and social media with traditional television advertising. The stars of the campaign are two Coca-Cola polar bears who will be watching the big game live and sharing a Coke from the comforts of their Arctic ice cave.
The digital platform uses proprietary technology to bring the computer-generated polar bears to life through live animation — a technological first for the big game or any media event. The live stream will showcase the animated polar bears’ reactions to all the plays on the field, the halftime show and highly anticipated commercials.
Source: The Coca-Cola Company
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