Both parties believe that Femsa’s expertise and successful track record operating in fragmented markets and emerging economies can be effectively deployed in this territory and contribute significantly towards expanding the penetration of, and consumer preference for, The Coca-Cola Company’s brands in this market.
This agreement does not require either party to enter into a transaction, and there can be no assurances that a definitive agreement will be executed.
Source: Coca-Cola Femsa
© FoodBev Media Ltd 2024