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Coke Femsa signs exclusivity agreement with Coca-Cola Co
Coca-Cola Femsa has entered into a 12-month exclusivity agreement with The Coca-Cola Company to evaluate the potential acquisition of a controlling ownership stake in the bottling operations owned by The Coca-Cola Company in the Philippines.
Both parties believe that Femsa’s expertise and successful track record operating in fragmented markets and emerging economies can be effectively deployed in this territory and contribute significantly towards expanding the penetration of, and consumer preference for, The Coca-Cola Company’s brands in this market.
This agreement does not require either party to enter into a transaction, and there can be no assurances that a definitive agreement will be executed.
Source: Coca-Cola Femsa
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